Giving Tuesday, a global movement to inspire charitable giving, is upon us once again.

Launched in 2012 by the 92nd Street Y, Giving Tuesday takes the festive narrative of Black Friday and Cyber Monday and asks us to give back instead of spending more.

Over the past twelve years, Giving Tuesday has grown from a simple concept to a worldwide phenomenon, generating over $3.1 billion in charitable donations in 2022 alone.

While the sheer volume of generosity captured in a single day is staggering, Giving Tuesday is more than just an excuse to spin up a fundraising campaign.

Instead, the spirit of Giving Tuesday is an open invitation for nonprofits, corporations, and individuals to unite around a shared commitment to impact and being a part of the change they want to see.